Rainbow, Shaping the Future of Sustainable Agriculture

In a groundbreaking initiative to redefine sustainable farming, Rainbow Bio proudly announces its launch, marking the dawn of a new era in advanced biological solutions tailored to meet the evolving demands of modern agriculture. With a steadfast commitment to innovation and sustainability, Rainbow Bio is set to become a leading global force in the biological solutions market.

About Rainbow Bio

Founded on principles of innovation and integrity, Rainbow Agro has quickly established itself in the market as one of the largest exporters globally. Now, with Rainbow Bio, our mission is to make innovative biological solutions accessible to every farmer worldwide, promoting practices that preserve the planet for future generations. By integrating cutting-edge technology with sustainability, we aim to empower farmers globally, enabling them to thrive and contribute to a more resilient, profitable, and sustainable agricultural future.

Our deep commitment to sustainability and innovation is reflected in our investments in researchand strategic partnerships, positioning us to lead the future of agricultural care globally.

Unique Selling Propositions

Rainbow Bio distinguishes itself through its robust foundation in crop protection, reinforced by extensive industry experience and strategic partnerships with leading research institutions and universities. Our BIO Strategic Partners are specialized companies and organizations in the biological industry, dedicated to bringing innovative, pioneering technologies to our solutions. By collaborating closely with our BIO R&D team, these partners contribute their deep industry knowledge to ensure our products are both scalable and forward-thinking, driving the development of breakthrough biological solutions for the agricultural market.

Our innovative range of biosolutions is carefully made from high-quality natural materials, sourced with a focus on sustainability. Each ingredient is chosen for its specific benefits, ensuring our products provide strong support for healthy plant growth in various agricultural environments.

Rainbow Bio’s portfolio is meticulously designed to address major stress conditions affecting crops, including drought, water scarcity, and pest pressure. Our high-quality, innovative products are designed to meet the needs of a wide range of crops, including corn, soybeans, wheat, fruits and vegetables, ensuring they align perfectly with the demands of modern agriculture. Our innovative products are the key to smarter, more efficient farming. As the biologicals market continues to expand, Rainbow Bio is well-positioned to secure a leading role in this dynamic sector.

Market Entry Strategy

Rainbow Bio is strategically entering specific markets in regions such as South and Central America, Asia-Pacific, the Middle East, and North Africa, with mid-term aspirations extending to Europe, North America and rest of Africa. Our entry is supported by market research indicating a rapid expansion of the biologicals market, driven by restrictions on chemical use, climate change, and the need for soil health improvement. In line with this, our desire is to establish our products in more developed biological markets, where the success of Rainbow Bio would further assure the quality and effectiveness of our portfolio.

Commitment to Sustainable Agriculture

Driven by the world’s need to produce better and more sustainably, our investment in Rainbow Bio aligns with the growing global demand for improved agricultural practices and sustainable farming solutions. As environmental concerns become increasingly critical, our focus is on reducing chemical residues, improving soil health, and anticipating regulatory trends that favor eco-friendly agricultural practices. Our advanced technology collaboration platform connects us with leading researchers, ensuring we remain at the forefront of agricultural innovation.

Rainbow CEO Wicky Wang expressed enthusiasm about the company’s latest investment, stating, “This investment excites and delights my team and me. Providing differentiated solutions to our stakeholders and integrating innovations into the food value chain is a crucial mission for the Rainbow family. This significant investment will enable us to achieve our ambitious growth goals in the market over the next five years, positioning us as one of the leading global players in this sector. Importantly, our primary goal is to offer sustainable agricultural products and solutions to our partners, especially in the face of changing climate conditions. This commitment is shared by both the Rainbow family and our stakeholders.”

Rainbow Agro announces an expansion to the company’s global manufacturing footprint with operations near Houston, Texas. This facility joins the Rainbow worldwide network of facilities in Spain, Argentina, and China.

The Houston facility provided formulation and automated packaging capability for herbicide products and was newly built in 2022 by Apex Ag Chem. Led by a very talented team, this modern and highly efficient operation has proven to safely deliver impressive levels of quality and reliability since its introduction.

“We are excited to demonstrate Rainbow’s strategic ambition to deliver supply chain solutions to our customer partners,” said Tom Lyons, General Manager, Rainbow North America, “the operations and team in Houston represent Rainbow’s first step towards building an efficient manufacturing and supply chain platform in North America.”

Planning for growth, Rainbow Agro will commence an expansion of the facility this Spring, which will increase and double the size of the operation area and include additional automation for production efficiency.

Rainbow Agro Türkiye; held Grand Launch Meeting and Gala Dinner in Istanbul on 7th December, 2023.

On this glorious day with more than 150 guests, we as Rainbow Agro, a global leading crop protection company, celebrated its launch operations in Türkiye. Mr. Murat Mert, General Manager of Rainbow Agro Türkiye, is proud to introduce globally renowned brands of agricultural solutions landing to Turkish market, and his next 5-year strategy and plans were shared with the guests.

At the last part of the meeting, the questions, suggestions and ideas from the guests were discussed together and the Rainbow Agro Türkiye team was introduced to the guests. The guests were very happy and have had fun at the gala night held after the meeting. Türkiye strongly has a geopolitical importance not only for the agricultural sector, but also for its location, and is one of the most important investment point for Rainbow Agro Global. 

As of this launch day, Rainbow Agro is a candidate to become an important player in Turkish agriculture.

Recently, Rainbow announced the acquisition of 100% stake in Spanish Agrochemical Company Exclusivas Sarabia S.A. in cash. After this transaction, Sarabia will become a wholly-owned subsidiary of Rainbow group.

Exclusivas Sarabia, S.A. was founded in 1985, develops, manufactures and distributes crop protection products. The company’s headquarters and warehouse are in Fraga Huesca, Spain, whereas the manufacturing facilities are located in Alpicat Lérida. Sarabia has a good brand reputation and marketing network in Spain and the surrounding counties.

The EU market is one of Rainbow`s major markets in strategic plan. Since 2016, Rainbow has been investing in pesticide technical equivalences in EU, it has now obtained the equivalent identification of about 80 active substance, and more active substance.s are in progress. Now Rainbow`s One Stop Technical Material Supply Platform for the EU market has been built and continuously enriched and improved.

“Rainbow will continuously invest in actives and finished products registrations in Europe benefits from the strong resource advantages, as we believe European market is essential for our strategic growth. The increased registration investment will bring in more products into Sarabia’s existing portfolio, benefit their customers, strengthen the position in the market and gain better returns. Through the acquisition, we will develop together with Sarabia, increase the marketing ability and promote more products to other European countries.” Rainbow president Mr. Wicky said, “This acquisition is intended to further improve our global marketing network, which is in line with the company`s strategic planning and the interests of all shareholders.”

In this transaction, Rainbow hired Deloitte Management Consulting Company as financial advisers, and hired Jingtian Gongcheng Law Firm and ECIJA Law Firm as legal advisers.

Recently, Rainbow Agro has entered a peak order season. Under the background of many orders and urgent delivery, the Rainbow`s Glyphosate Granules` continuous and automated production line has been put into production in the right moment. This production line`s daily capacity can reach 260 tons, making it to be the world`s largest daily production line for Glyphosate Granules.

The commissioning of this production line is also one of the Rainbow`s measures to implement the critical task of the strategic plan (Continuously optimize and efficiently run the delivery system to ensure the fast and timely delivery of ordered products with high quality). In view of the frequent, rapid, and large market fluctuations in the Generic Agchem industry, Rainbow decided to greatly increase the maximum daily production capacity for those commodity formulations and shortest the order processing time. Thoroughly understand the information of the whole industrial chain from factory to farm, make accurate decisions, quickly respond to various market fluctuations and obtain business opportunities through the maximum daily production capacity and the shortest order processing time.

We as Rainbow Agro Turkey excitedly have started to operate actively in Turkey as well as on the web and social media accounts our company announced that it has.

www.rainbowagroturkey.com.tr